MoveUp Program

Digital Attraxion’s Move Up Program is a 20 weeks acceleration program based in the heart of Hainaut. It is directed to startups from around the world who are looking to target the European Market in the field of the Digital Transformation of Industry. The program offers introduction to customers and investors, a European commercialization roadmap, funding, access to shared office space, coaching and workshops/training days.

MoveUp Program

Digital Attraxion’s Move Up Program is a 20 weeks acceleration program based in the heart of Hainaut. It is directed to startups from around the world who are looking to target the European Market in the field of the Digital Transformation of Industry. The program offers introduction to customers and investors, a European commercialization roadmap, funding, access to shared office space, coaching and workshops/training days.

Digital Transformation of Industry

Digital transformation refers to how companies leverage digital technologies to change a business model, provide new revenue streams and create value-producing opportunities. Gartner refers to it as the process of moving to a digital business.
Digital Transformation of Industry also known as Industry 4.0 or Smart Factory is a umbrella for technology innovation applied to manufacturing and factoring. It includes robotics, drones, internet of things, 3D printing, virtual/augmented reality, artificial intelligence and data security.
Industry 4.0 is the fourth industrial revolution and crucial for Europe.
Yet, in Belgium, the data shows very little is happening in that category despite the strategic importance of the domain.

The Program

The program contains a series of phases that will lead startups to their A funding round.

Product Development Phase

Adapt your prototype to Corporate’s reality
The first weeks focuses on the product development. Each startup will be introduced to a customer to investigate, develop and test their value propositions/ideas. At the same time, the startups will have access to several services from suppliers to make their idea technologically possible.
A series of workshops on customer investigation, technological choices, prototyping, etc. will be proposed.
Finally, the startups will be brought to the Barcelona IoT World Congress to investigate the trends on the market, their potential competitors and to confront their initial value propositions/ideas in front of customers.

Customer Acquisition Phase

Find new customers
The next weeks focus on acquiring customers. During this phase, the startups will have a series of workshops about customers acquisition techniques, how to prepare a tradeshow, how to pitch, marketing, etc. and as well about legal aspects like shareholder agreement, intellectual property, sales conditions and use terms, etc.

Funding Phase

We help you to define your funds raising strategy
The next weeks, the startups will work on the Funding. They will work on their investment proposal. They will receive a series of workshops that will help them to define a clear funding strategy, a proper pitch to investors, the value of their startups, etc. During these weeks, the startups will pitch at least 2 times in front of investors.

International Phase

Business is global
In parallel to the Funding Phase, the focus will be on the international market with a presence at an international show for our startups, 4YFN by MWC. Again, the idea will be to get a maximum of customer leads.

Apply

Voir en ligne : moveup